
Jesse García
Richard Montañez

The flavor you know. The story you don't.
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Released March 11, 2023
The faces you are about to watch.

Jesse García
Richard Montañez

Annie Gonzalez
Judy Montañez

Emilio Rivera
Vacho Montañez

Vanessa Martinez
Concha Montañez

Dennis Haysbert
Clarence C. Baker

Tony Shalhoub
Roger Enrico

Pepe Serna
Abuelito

Bobby Soto
Tony Romero
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